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Sunday, Feb 6
Tone will be headlining at Echo Lounge tomorrow night. This is our first performance since the huge event with Too Short about a month ago. That event was a monster ... we dealt with shifty characters, a last-minute venue cancellation, a short window to promote the event, and the logistics of putting on a show in a venue with four areas, three DJ rooms, four live acts, multiple 'promoters', three deejays etc etc etc. We pulled it off.
There were a lot of things we could have done better. There were some things that we did wrong. But in the end, Tone's performance was the standout performance of the night: he made new fans, we established more credibility, and new opportunities came out of the show.
This time, the show will be at a much smaller venue, in a different part of the Bay Area, and Tone has been booked by the promoter. It makes a huge difference. For those of you out there who have produced, promoted, or put on events of your own, I'm sure you know what I mean. Performing takes a lot of preparation. Promoting takes a lot of work. Producing an event is a whole other ball of wax.
Trying to do all three is murder, and even though we have a strong team, doing all three of those things for the Too Short show was a massive burden.
This time, we are doing some promotion - but so is the event promoter - but we are mainly responsible for the perfomance. Even though Tone & Junior High still are putting in a lot of effort to their show prep, there is a lot less pressure on all of us at BSM with this event.
Don't miss out on this show. We look forward to seeing all of the Seedlings out in effect. We'll be out there early, eatin' some sushi and doing the soundcheck. Holla!
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